Three Day Rule is a tech-enabled personalized matchmaking company that helps discerning singles find meaningful relationships. Marisa is one of the matchmakers on the Three Day Rule team that relies on Mixmax to communicate and coordinate meetings with all of their clients.
In this case study interview you’ll learn how Marisa and her team use Mixmax to optimize productivity.
Your business is all about relationships. How does Mixmax help you create and maintain relationships?
“I love how all the features work seamlessly together. I have a template I use for scheduling an intro meeting with prospective clients. I create two different meeting types that correspond to the locations where I meet prospects. In my template, I include two CTA buttons that link to the two meeting types I created. It’s super easy for them to schedule with minimal effort for me!
In our business following up with people directly translates to more matches, and happier clients. Sequences were a huge game changer for us. Before Mixmax we would have to manually follow up with our clients. Having a platform that follows up for us means each matchmaker has more time and can work with 50% more clients.”
Like many things, relationships can be about timing. Does Mixmax help in that regard?
Reminders are perfect for when the timing is off. When they tell me to check back in three months I set a reminder to follow up.
Has Mixmax given you any insights into your clients?
Sequences were a huge game changer for us. Sequence reports helped us discover our female customers will typically respond after the third or fourth stage while male customers will respond after the fifth or sixth. We use this information to adjust the length of our sequences and make sure we’re not giving up on a potential customer too early. I can think of at least two matches I was able to make because I didn’t give up after the second or third follow up.”
How do you use Mixmax to implement best practices?
We use the Live Feed to to see which templates get the best open rates and then we roll those out in the team. Our team also loves custom branding. We look professional and our company identity comes through in all email communication.
Give Mixmax a Try
If your organization needs a better approach to outbound communication, and sales productivity perhaps it’s time to give Mixmax a try. Affordable, user-based pricing makes Mixmax a low-risk, high-reward option for scaling your sales and success teams.
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