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Webinar: 6 Non-Boring Discovery Call Tactics to Book Better Demos

Don't fumble through your next discovery call. Sales execs Michael Hanson from Growth Genie and Kyle Parrish from Mixmax take you through the dos and don'ts of discovery calls so you can properly qualify your prospects and book better demos.

Watch the webinar recording to learn about: 

  • Pre-discovery research
  • Open vs. closed-ended questions (w/examples)
  • Mistakes to avoid
  • Active listening
  • Uncovering material vs. spiritual challenges
  • Early disqualification
  • Securing next steps/demo


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Meet the speakers

Michael Hanson


Michael Hanson is the CEO of Growth Genie - a consultancy that helps B2B sales teams have better conversations through training, coaching, playbooks and sequences. In a world of ChatGPT, AI and hyper automation, buyers are craving more human experiences, and Growth Genie empowers buyers to connect with them on a more emotional level.

Michael Hanson
Founder & CEO, Growth Genie

Kyle Parrish_Webinar copy



With over 20 years of experience in sales, Kyle has been leading and developing high-performing sales teams for the past 14 years. He started his sales career in large organizations like Oracle and Google, and then he moved over to the startup realm to be a VP of Sales in 2015.


Kyle Parrish
GM & VP Revenue, Mixmax