[Playbook] Multi-threading tactics to 2-3x your win rates (feat. Jason Bay)

Deals don’t die because your product isn’t good enough.

They die because you’re only selling to one person—and that’s not good enough.

Jason Bay (Outbound Squad) and Jack Wauson (Mixmax) break down why relying on a single champion is killing your win rates—and show you the exact multi-threading plays top reps use to engage multiple stakeholders and close bigger deals.

Here's what to expect from the recording:

• How to go beyond your champion—without stepping on toes
• The “no ask” email template that gets execs involved early
• How to expand within accounts and turn one deal into multiple
• When & how to introduce key decision-makers (without stalling momentum)
• Real-world multi-threading tactics Mixmax and Outbound Squad use to win more deals

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