Create superfans
Deeply understand and anticipate customer needs. Make their day better and more enjoyable, every day. Engage with empathy and enthusiasm. Go above and beyond.
Win together
Company success is a team sport. Prioritize company-wide goals and help everyone achieve them. Foster autonomous, empowered, and diverse teams. Encourage fresh perspectives, and commit to the decision.
Is it awesome?
Set the bar high. Get 1% better every day. It compounds 1.01^365=38. Take pride in what you deliver. Hold ourselves accountable to doing our best work.
Why not now?
Deliver value over perfection. Iterate quickly. Narrow your scope: focus on what matters. Bias to decision and action.
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