Grace Lau is the Director of Growth Content at Dialpad, an AI-powered cloud communication platform for better and easier team collaboration. She has over 10 years of experience in content writing and strategy. Currently, she is responsible for leading branded and editorial content strategies, partnering with SEO and Ops teams to build and nurture content.
Grace Lau is the Director of Growth Content at Dialpad, an AI-powered cloud communication platform for better and easier team collaboration. She has over 10 years of experience in content writing and strategy. Currently, she is responsible for leading branded and editorial content strategies, partnering with SEO and Ops teams to build and nurture content.
Posts by Grace Lau, Dialpad
true
Believe it not, cold calling is still effective in 2021.
Don’t worry, we get why you probably shudder at the mere mention of cold calling. We’ve all been there: the phone rings, you answer, someone starts frantically talking about who they are and what they have to offer:
“…Would you like to find out more? We have…”
You hang up, roll your eyes, and carry on with your day. Receiving the call was bad enough but could you possibly even think of being the sales rep actually making the cold call?
Rest assured, cold calling doesn’t need to be a waste of your or your prospect’s time.
