About Braintrust
Braintrust is an end-to-end AI recruiting tool that instantly matches you with qualified candidates and does the first round interview for you.
Company size: ~50 employees
Who uses Mixmax at Braintrust?
- Sales development representatives (SDRs)
- Account executives (AEs)
- Account managers (AMs)
- Sales leadership
- Customer support (CSMs)
Challenges and objectives
As Braintrust expanded, their existing tools, particularly Outreach, began to show limitations.
Usability issues, lag, and the need for manual data entry into Salesforce were slowing down their sales process. The sales team needed a solution that was not only scalable but also intuitive and seamlessly integrated with their existing systems.
Goals
🟡 Scalability: Support a growing and dynamic team of 30+ people.
🟡 Usability: Enhance user experience and reduce manual tasks and context switching.
🟡 Integration: Ensure data hygiene (no duplicates) with a native integration with Salesforce and Gmail.
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Solution
In their quest for a better solution, Braintrust discovered Mixmax. The transition was driven by the need to overcome the challenges they faced with Outreach. Mixmax's seamless integration with Gmail and Salesforce, along with its user-friendly interface, made it the perfect fit for Braintrust’s needs.
Favorite features
✅ Gmail integration: Allowed the team to perform all actions directly from their Gmail inbox, eliminating the need for multiple logins.
✅ Salesforce integration: Automated data synchronization, removing the need for manual entries and ensuring up-to-date information.
✅ Email enhancements: Tools such as CTA buttons, polls, and email templates enhanced the team’s email campaigns and engagement.
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“The team loves using CTAs to book a meeting. It's been really successful for us instead of just having an ugly link posted.” |
✅ Multichannel sequences: Enabled the team to create and manage sequences across email, LinkedIn, and SMS, ensuring a comprehensive outreach strategy.
✅ AI Compose: Helped the team save time by drafting and polishing cold emails with AI.
✅ Automated rules & triggers: Automations within Mixmax help the teams do more with less, making sure nothing falls through the cracks.
✅ Templates: The ability for sales leadership to create templates has been a huge time-saver and has helped Braintrust align their messaging across all teams.
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“When our team had no-shows on their calls, we'd often forget to go into Salesforce to log it. So I built out a rule in Mixmax around no-shows. Now, if there’s a cancellation, the call automatically gets pushed back into Salesforce.” |
Key benefits
- Ease of setup: Simplified processes and template creation.
- Enhanced engagement: Increased interaction with prospects and clients.
- Improved workflow: Faster and more efficient sales operations.
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“The teams love how easy it is to set up templates, and our SDRs use Mixmax Sequences all the time. So just the ease of setup where they do it once and then never have to think about it again has been incredibly helpful.” |
Results
The implementation of Mixmax transformed Braintrust’s sales operations. The seamless integration and user-friendly features led to significant improvements in efficiency and engagement.
Key outcomes
🟣 High adoption and usage among all sales teams due to ease of use
🟣 Time savings thanks to the elimination of manual tasks such as rescheduling meetings, data entry, and writing emails from scratch.
🟣 Improved efficiency since all sales processes can be completed through Gmail instead of the sales engagement platform’s web app.
🟣 Increased prospect and client interaction during campaigns and events, especially with the help of Mixmax Polls & Surveys.
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“Our entire SDR team and two reps requested using Mixmax, and the team who previously was boycotting Outreach switched over to Mixmax too.” |
Thinking of pulling the Mixmax trigger?
Braintrust’s journey with Mixmax is a testament to how the right tools can drive significant improvements in sales operations. The ability to perform all tasks from the inbox, the powerful Salesforce integration, and the use of email enhancements like CTA buttons and polls streamlined their workflow.
As a result, Braintrust’s sales team could focus more on engaging with prospects and clients and less on administrative tasks.
Book a demo to find out how Mixmax can enhance your revenue team’s workflow.
