You’ve reviewed the pipeline, and despite what seemed like qualified leads, bottlenecks remain, and the sales process isn’t optimized. Looking at spreadsheets after a bad month might suggest hiring more reps or increasing activity by 10%, but that’s not the real solution.
Instead, focus on understanding the "why":
Why isn’t your outbound engaging?
Where do relationships fall off?
Which sequences aren’t engaging prospects?
How could your reps spend their time better?
That’s the essence of sales engagement.
This work can be time-consuming and repetitive. Whether it’s spending hours crafting the perfect email for each prospect or managing admin tasks across various tools, these activities often create more work instead of reducing it.
After reading this article, you’ll learn how sales engagement can help your team:
Sales deals are complex and involve a ton of moving parts both internally and externally.
Simply having a professional sales force doesn’t mean anything for your bottom line if you don’t arm them with proper sales productivity tools.
The right tools can help boost productivity by supplying salespeople with the information, repetitive or manual task automation, platform, and content quality required to communicate effectively with prospects and build rapport.
However, with so many tools out there, it can be hard to keep track of the right productivity tools that could be exactly what your team needs to level up.
B2B sales prospecting has come a long way from the days of smile-and-dial.
Without the right software, getting results these days involves walking a long hard road paved with time-consuming manual tasks. And putting the hours in to get to know your prospects, build relationships, and establish yourself as the go-to provider of solutions.
This means you need some tried and tested strategies as your road map.
What’s that you say? Can we recommend any?
You read our minds.
We make software for the toughest, most clued-up B2B prospects going: sales professionals. So we asked our own hardworking prospectors how they tackle that herculean task.
