You’ve reviewed the pipeline, and despite what seemed like qualified leads, bottlenecks remain, and the sales process isn’t optimized. Looking at spreadsheets after a bad month might suggest hiring more reps or increasing activity by 10%, but that’s not the real solution.
Instead, focus on understanding the "why":
Why isn’t your outbound engaging?
Where do relationships fall off?
Which sequences aren’t engaging prospects?
How could your reps spend their time better?
That’s the essence of sales engagement.
This work can be time-consuming and repetitive. Whether it’s spending hours crafting the perfect email for each prospect or managing admin tasks across various tools, these activities often create more work instead of reducing it.
After reading this article, you’ll learn how sales engagement can help your team:
