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All your team’s efforts boil down to successfully closing a sale.

If your AEs spend weeks or even months with a lead and it all ends in a dead end, it can be very discouraging. 

Yes, rejection is a massive part of sales, but what if your team could get a leg up?

(Pause for intrigue)

What if there are certain sales closing lines and techniques that could help them seal the deal?

(Pause for more intrigue)

What if there are mistakes they’re making that are hurting their chances of closing the sale?

Go on

We interviewed our Senior Sales Director, Mackenzie Prinslow, here at Mixmax and she gave us some juicy insights about what works–and what to avoid–when trying to close a sale.

13 Effective Sales Closing Lines & Techniques That Seal the Deal
23 Effective Sales Closing Lines & Techniques That Seal the Deal All your team’s efforts boil down to successfully closing a sale. If your AEs spend weeks or even months with a lead and it all ends in a dead end, …
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Sales objections are common in every industry.

Think about it— how many objections have you gotten that sound something like, “We don’t need that right now,” or worse… 

“.” 

(In case you’re wondering, that represents no reply at all.)

This is because businesses are constantly changing and evolving, which can make it difficult for buyers to know exactly what they need. 

As a result, it’s important to be prepared with how you’ll address common objections. 

This post discusses the different types of objections and 9 of the most common sales objections you'll encounter–and how to respond to them.

9 Common Sales Objections in Tech (& How to Respond to Them)
21 Common Sales Objections (& How to Respond to Them) Sales objections are common in every industry. Think about it— how many objections have you gotten that sound something like, “We don’t need that …
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If prospecting to small and medium-sized businesses is an uphill struggle at times, enterprise sales prospecting is like making the ascent of Everest. You still need a lot of the same gear, but breaking into complex multinationals takes military planning and precision that goes far beyond the prospecting strategies that serve for landing SME customers.

Tired Nat Geo GIF by National Geographic Channel

 At Mixmax, we sell to salespeople so we’re used to listening to the challenges they face when cracking large accounts, and devising tools to help them achieve their objectives.

Enterprise sales prospecting blog mixmax
Enterprise Sales Prospecting: 10 Strategies to Land Large Accounts If prospecting to small and medium-sized businesses is an uphill struggle at times, enterprise sales prospecting is like making the ascent of …
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Outreach is an amazing sales engagement tool. 

For sales teams that are all about spray-and-pray.


If, however, you need to focus on nurturing prospects and building relationships, it’s not going to cut it.

If that’s you, chances are you’re looking for an Outreach alternative. But with so many to choose from, how do you know which is right for your sales teams? 

Outreach alternatives blog Mixmax
Top 8 Outreach Alternatives: Definitive Comparison [2025] Outreach is an amazing sales engagement tool. For sales teams that are all about spray-and-pray. If, however, you need to focus on nurturing …
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