10 Cold Email Best Practices [Infographic]

When it comes to sales, you can’t be afraid to reach out to prospects, even when they don’t know who you are.

You can turn a cold prospect into a happy customer with the right approach. 

But if you don’t follow the right cold email best practices, you could end up wasting your time and annoying potential customers.

Surefire ways to annoy your prospects:

“Just checking in since I haven’t heard back from you!!!!”

“Hi, my name is Charlotte and I’m a sales rep for {company} and I think our product is a perfect fit for you.”

“Our product is awesome and we’re the best and everyone loves us and we’d LOVE to help you!”

You get it. These types of sales pitches suck for everyone involved.

So what do you need to do to make cold outreach work for you? And more importantly, what should you avoid? 

We’ve prepared an infographic that showcases 10 cold email best practices in a simple “dos and don’ts” format.

Feel free to print it, frame it, and hang it up on your wall. (Or, you know, just save it).

Let’s take a look.

Tweaking your strategy and implementing cold email best practices can go a long way in terms of getting your prospects to…

In the worst case: At least consider, even for a second, engaging with you.

In the best case: Actually reply to you.

In a fairytale scenario: Tell you they want to do business with you after the first touchpoint.

Sales engagement on steroids

You can have the right strategy in place all you want, but if you don’t have the right tools to execute your strategy, what’s the point?

Mixmax can help you bridge the gap between strategizing and doing.

With our sales engagement platform, you can:

• Boost response rate by up to 25% by using polls and surveys in your email CTA.
• Understand what’s working, what’s not, and how many opportunities were created by tracking email open and click-through rates.
• Be automatically reminded to follow up with a prospect based on their interactions (or lack thereof) with your email.
• Create personalized experiences with custom email sequences that are triggered by preset rules.
• Reach out to prospects via Inmail with a built-in Gmail + LinkedIn Sales Navigator integration.
• Schedule appointments faster by embedding your availability directly into your email.

Read also: The Best Times to Send Cold Emails to Improve Open Rate [Infographic]